What Now—Leading Your Way Through This Economic Environment.

H&A strongly believes every economic and political environment offers up unique potential to position, grow and capitalize on opportunities. The current economy is one of the most challenging we have seen in years and may represent a significant “structural break” impacting our businesses and careers for years to come. Understating or overstating the market dynamics can mean costly mistakes and miscalculations of the breadth and scope of the risks and opportunities. The H&A team has been actively communicating with and advising companies and individuals regarding the What Now and What Next steps to successfully navigate through these times. We passionately believe lying low or hunkering down is not a strategy, rather wishful thinking and relying on a Pollyanna hope for serendipity to prevail.

Clearly there is not a one-size-fits-all solution, but there are very specific areas of focus that every company should consider. Simply cutting costs, reducing the size of the work force, eliminating capital expenditures and other textbook steps are more than likely not strategic. The steps we should be taking are far more surgical and precise to position the company to lead the market through and out of economic turmoil. Yes, large companies, mid and smaller sized companies all need to manage risks and identify the opportunity diamonds.

Our What Now presentation and a number of deeper dive components of the broader program are available. We also are continuing to speak with groups, companies and individuals to discuss the What Now—Leading Your Way Through This Economic Environment.